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February 2018

Verb Marketing / 2018 / February

General Data Protection Regulation: What Europe’s New Privacy Law Means for Email Marketers

Because GDPR will affect every business that uses any personal data from EU citizens it will, therefore, impact upon numerous aspects of email marketing, particularly how marketers pursue, gather, and record consent, so if you’re collecting email addresses or send email to subscribers in the EU, you will have to conform to GDPR—irrespective of where you are located....