December 2018

Verb Marketing / 2018 / December
social media marketing

How effective is social media marketing?

Very. Businesses are endeavouring to connect with audiences in more ways than ever before across a range of social platforms, as competition increases and our attention spans decrease (down to 8 seconds according to some). Every day users scroll through a whopping 300 feet of content (yes, someone measured it) giving your brand a very small window of opportunity in...

Marketing Boring Stuff

There’s no point in pretending, some products are more boring than others. There; I’ve said it. A HEPA filter is an essential item these days, it takes away all the nasty stuff out of the carpets and wotnot, stuff you didn’t even know was there in the first place. Essential but not very interesting A video game however, that makes you feel...

content marketing

How to put the Marketing back into Content Marketing

Content marketing has grown in popularity over the last few years and has become an integral marketing technique for many businesses. The Content Marketing Institute defines it as ‘a strategic marketing approach focused on creating and distributing valuable and consistent content to attract and retain a clearly defined audience’. Content marketing is a great marketing method – if it’s been...

mobile optimised website on phone

How to optimise your content for mobiles

Many of us won’t leave the house without our smartphones. What once was a luxury has now become a necessity – how did we ever cope without them? We use our phones to find information every day, which is why it’s important your website content is mobile optimised. Studies show that 91% of people used their mobile phone in the last...

working in a limited market finance tobacco etc

How to generate organic traffic in a limited market

Lack of website traffic is an issue that most business owners will come across at some point, and it can be quite deflating. This is often a big issue within limited markets such as tobacco and finance industries. With all financial advertising content having to be excruciatingly reviewed by an attorney and tobacco companies being unable to use paid advertising methods,...

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