Very. Businesses are endeavouring to connect with audiences in more ways than ever before across a range of social platforms, as competition increases and our attention spans decrease (down to 8 seconds according to some). Every day users scroll through a whopping 300 feet of content (yes, someone measured it) giving your brand a very small window of opportunity in...
What do you think is going to happen with marketing in the coming next year? Well the truth is no-one knows for certain, but as the year draws to a close, let’s take a look at some trends to understand why we think these tips for marketing are going to help you. Reputable content, not ads. For some years now, we know...
There’s no point in pretending, some products are more boring than others. There; I’ve said it. A HEPA filter is an essential item these days, it takes away all the nasty stuff out of the carpets and wotnot, stuff you didn’t even know was there in the first place. Essential but not very interesting A video game however, that makes you feel...
Over the last few years video marketing has grown in popularity and is even starting to overtake traditional written content. We can understand why, as a video can quickly give a customer information without much effort at all. All they have to do is sit and watch, which is why you need to make sure your video is worth viewing. Video...
Content marketing has grown in popularity over the last few years and has become an integral marketing technique for many businesses. The Content Marketing Institute defines it as ‘a strategic marketing approach focused on creating and distributing valuable and consistent content to attract and retain a clearly defined audience’. Content marketing is a great marketing method – if it’s been...
Many of us won’t leave the house without our smartphones. What once was a luxury has now become a necessity – how did we ever cope without them? We use our phones to find information every day, which is why it’s important your website content is mobile optimised. Studies show that 91% of people used their mobile phone in the last...
Lack of website traffic is an issue that most business owners will come across at some point, and it can be quite deflating. This is often a big issue within limited markets such as tobacco and finance industries. With all financial advertising content having to be excruciatingly reviewed by an attorney and tobacco companies being unable to use paid advertising methods,...
