December 2018

Verb Marketing / 2018 / December
social media marketing

How effective is social media marketing?

Every business is trying to connect with audiences in more ways than ever before. Across a range of social platforms, as competition increases and our attention spans decrease (down to 8 seconds according to some). Everyday users scroll through a whopping 300 feet of content (yes, someone measured it) giving your brand a very small window of opportunity in which...

Marketing Boring Stuff

There’s no point in pretending, some products are more boring than others. There; I’ve said it. (its marketing stuff). A HEPA filter is an essential item these days, it takes away all the nasty stuff out of the carpets and whatnot, stuff you didn’t even know was there in the first place. Essential but not very interesting A video game, however, that...

content marketing

How to put the Marketing back into Content Marketing

Content marketing has grown in popularity over the last few years and has become an integral marketing technique for many businesses. The Content Marketing Institute defines it as ‘a strategic marketing approach focused on creating and distributing valuable and consistent content to attract and retain a clearly defined audience’. Content marketing is a great marketing method – if it’s been...

working in a limited market finance tobacco etc

How to generate organic traffic in a limited market

Lack of website traffic is an issue that most business owners will come across at some point, and it can be quite deflating. This is often a big issue within limited markets such as tobacco and finance industries. With all financial advertising content having to be excruciatingly reviewed by an attorney and tobacco companies being unable to use paid advertising methods,...

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