October 2020

Stevenage Challenge

Genius marketing campaign by Burger King the ‘Stevenage Challenge’ makes Stevenage FC world-famous

Last week, fast-food chain Burger King was praised for their ingenious marketing campaign 'The Stevenage Challenge' that saw League 2 side Stevenage become FIFA 20 Career Mode’s most used team. Burger King sponsors Stevenage FC, beginning their sponsorship of the fourth-tier team at the beginning of the 2019/20 season. The Stevenage Challenge Burger King launched the campaign aiming to transform the relatively...

affiliate marketing

Why should your business use affiliate marketing to grow your brand?

Your business’s overall success can be dependent on having an effective marketing strategy. That being said, 63% of businesses still believe that their biggest challenge is generating leads and traffic to their website. To combat that alarming stat though, 70% of all companies are committed to increasing their lead generation budget to expose their brand and products to find new sources...

premier league rebranding

Great examples of re-branding

What is re-branding Rebranding is the development or creation of a new corporate look and feel to an already established company. The most common goal of rebranding is to revitalise the brand and make it feel more modern and stay in touch with their customers. This process can include the changing of a company’s logo, name, visuals, packaging, and any other touchpoints...

seo keywords

SEO: Keywords

When it comes to SEO, keywords are vital, and applying an effective approach to finding the right keywords for your site will help drive organic traffic from search engine results pages (SERPs). It is important to recognise your keywords as they are the foundation for all your other SEO practices, making it very worthwhile to ensure that your keywords are...

advantages disadvantages of facebook marketing

Advantages and disadvantages of Facebook marketing

Facebook marketing is key to extending the online reach of your company. During this blog, we are going to reveal how it works, how to get started, and the advantages and disadvantages of Facebook marketing compared to other techniques. In the competitive social media marketing landscape, Facebook marketing offers an opportunity for brands to get their message across to the right...

5 ways to improve SEO on your eCommerce website

Optimising your eCommerce website for search can be challenging, and is one of the most difficult tasks when it comes to SEO, especially if you’re dealing with large multilingual online stores. Smaller retailers can also face these challenges, even if they are operating and selling their products in a single country. It can be difficult enough to cover the basics of...

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