October 2020

Verb Marketing / 2020 / October
Stevenage Challenge

Genius marketing campaign by Burger King the ‘Stevenage Challenge’ makes Stevenage FC world-famous

Last week, fast-food chain Burger King was praised for their ingenious marketing campaign. 'The Stevenage Challenge' saw League 2 side Stevenage become FIFA 20 Career Mode’s most used team. Burger King sponsors Stevenage FC, beginning their sponsorship of the fourth-tier team at the beginning of the 2019/20 season. The Stevenage Challenge Burger King launched the campaign aiming to transform the relatively unknown...

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