April 2021

Verb Marketing / 2021 / April
Banner with black and white headshot of Dean Currall, CEO of Verb Marketing alongside blue text on a charcoal background saying 'European Super League: How did no one predict the backlash? Dean Currall - CEO of Verb Marketing' an a white Verb logo in the bottom right hand corner

The European Super League: could no one predict the backlash?

Dean Currall, CEO of Verb Marketing, explains from a marketing perspective why the European Super League was always doomed for failure and ponders how no one could predict the backlash.  Described as ‘the worst PR campaign ever’ and a ‘PR own goal’, when the European Super League hit the headlines last week, it was met with shock, anger and outrage. Unsurprisingly,...

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