Wix vs. BigCommerce: Best Platform for Building Your Online Store
If you're venturing into the world of e-commerce, selecting the right platform is crucial. Two of the most popular options are Wix and BigCommerce. Both have their strengths and weaknesses, but understanding them can help you make an informed decision about which one suits your business needs best.
Ease of Use
When it comes to user-friendliness, Wix has a reputation for being incredibly intuitive. Its drag-and-drop editor allows anyone, even those with no coding experience, to build a professional-looking website. On the other hand, BigCommerce requires a bit more technical know-how, making it better suited for those who have some web development experience or are willing to learn.
Features and Flexibility
In terms of features, both platforms offer a variety of tools to enhance your online store. However, BigCommerce stands out with its advanced e-commerce capabilities. From multi-channel selling to extensive product options, BigCommerce provides a robust platform for larger businesses. Wix, while feature-rich, is often seen as more suited for smaller businesses or those just starting out.
Pricing
Cost is always a significant factor when choosing an e-commerce platform. Wix offers a range of pricing plans, starting with a very affordable basic package. BigCommerce's pricing is slightly higher, but it includes more advanced features. Here's a quick comparison:
Pricing Comparison Between Wix and BigCommerce
| Plan |
Wix |
BigCommerce |
| Basic |
£14/month |
£29.95/month |
| Standard |
£20/month |
£79.95/month |
| Advanced |
£30/month |
£299.95/month |
Customization
Customization is another key area where these platforms differ. Wix offers a wide array of templates and an easy-to-use editor that allows you to customize your site extensively. BigCommerce also offers customization, but it often requires a higher level of technical expertise to make significant changes. If you want a quick and easy setup, Wix might be the better option. For more complex, tailored solutions, BigCommerce might be worth the extra effort.
Both Wix and BigCommerce provide solid SEO and marketing tools to help drive traffic to your online store. Wix offers built-in SEO tools that are user-friendly and straightforward. BigCommerce goes a step further with more advanced SEO features and a wider range of marketing integrations, making it a better choice for businesses looking to scale quickly.
Customer Support
Customer support can make or break your experience with an e-commerce platform. Wix offers 24/7 customer support through various channels, including phone and email. BigCommerce also offers comprehensive support but is often praised for its extensive documentation and community forums, which can be invaluable for troubleshooting complex issues.
Final Thoughts
Choosing between Wix and BigCommerce ultimately depends on your business needs and technical expertise. Wix is ideal for beginners and small businesses looking for an easy-to-use platform with plenty of templates. BigCommerce, with its advanced features and scalability, is better suited for larger businesses or those planning for significant growth. We hope this guide helps you make an informed decision as you embark on your e-commerce journey.
For more detailed insights and comprehensive guides, make sure to explore more content on Verb Marketing, where we cover everything from SEO strategies to the latest in digital marketing trends, catering to the vibrant UK market.
