Social Ads Manager

Job Description

 

As our Social Ads Manager, you will be responsible for paid marketing performance, including reviewing budgets, implementing the marketing strategy and overseeing and supporting the marketing team members.

  1. Reporting to

Managing Director

  1. Responsibilities
  • Lead and support the implementation of our paid marketing strategies
  • Examine correlations between prospecting activities, revenue, and budget
  • Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, ….
  • Research and test partnerships with new vendors to expand our reach and/or lower cost-per-acquisition
  • Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs
  • Craft landing pages and lead-gen forms for our content to distribute through relevant paid programs
  • Coordinate, supervise and inspire members of our paid marketing team
  • Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying
  • Monitor market intelligence and keep track on competitor movement and market situation

This list is not exhaustive.

  1. Requirements
  • Previous work experience as a Social Ads Manager for 2 years
  • A proven track record of successful marketing campaigns
  • In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more), and content distribution and placement networks
  • Hands-on experience in handling marketing budgets and forecasting/reporting results
  • Outstanding communication, presentation and leadership skills
  • Excellent organizational and time management skills
  • Strategic thinker with great analytical skills
  • Understanding of SEO and web traffic metrics
  • Experience with doing audience and buyer persona research
  • Good understanding of social media KPIs
  • Familiarity with web design and publishing
  • Excellent multitasking skills
  • Great leadership skills
  • Critical thinker and problem-solving skills
  • Team player
  • Good time-management skills
  • Great interpersonal, presentation and communication skills

 

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