Job Description
As our Social Ads Manager, you will be responsible for paid marketing performance, including reviewing budgets, implementing the marketing strategy and overseeing and supporting the marketing team members.
- Reporting to
Managing Director
- Responsibilities
- Lead and support the implementation of our paid marketing strategies
- Examine correlations between prospecting activities, revenue, and budget
- Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, ….
- Research and test partnerships with new vendors to expand our reach and/or lower cost-per-acquisition
- Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs
- Craft landing pages and lead-gen forms for our content to distribute through relevant paid programs
- Coordinate, supervise and inspire members of our paid marketing team
- Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying
- Monitor market intelligence and keep track on competitor movement and market situation
This list is not exhaustive.
- Requirements
- Previous work experience as a Social Ads Manager for 2 years
- A proven track record of successful marketing campaigns
- In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more), and content distribution and placement networks
- Hands-on experience in handling marketing budgets and forecasting/reporting results
- Outstanding communication, presentation and leadership skills
- Excellent organizational and time management skills
- Strategic thinker with great analytical skills
- Understanding of SEO and web traffic metrics
- Experience with doing audience and buyer persona research
- Good understanding of social media KPIs
- Familiarity with web design and publishing
- Excellent multitasking skills
- Great leadership skills
- Critical thinker and problem-solving skills
- Team player
- Good time-management skills
- Great interpersonal, presentation and communication skills