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Things To Consider When Starting An Email Newsletter

When starting an email newsletter, there’s a lot of things that need to be managed at the same time, making it quite a confusing process. Here are key points for you to consider when starting an email newsletter, just in case you forget any.

What’s the goal of your newsletter?

So, you’ve made the decision to set up an email newsletter, but why? Are u wanting to promote a particular product or service, boost website traffic, or simply keep your business fresh in your subscriber’s minds? Whatever it is, having a clear idea in your mind of the goal of your newsletter is the best thing you can do. From this, you can then design a fit-for-purpose newsletter rather than a messy, unorganised one with no clear objective.

Newsletter Design

Before you begin writing your content, it’s probably a good idea to think about how you want your newsletter to look and at least have a rough design. This will give you an idea of how much content you need to write. Your newsletter should include your logo, branding colours and font to keep it in line with your other business aspects. Don’t worry about designing anything too flashy, a simple design can be very effective.

Content

Once you’ve set a goal for your newsletter, it’ll be much easier for you create compelling, relevant content. When doing this, it’s important to think about how often you want to be sending out newsletters so you can plan when you need to find and create content and how often.

Device and Mailbox Optimization

Another thing you’ll have to think about is how your email newsletter will look on different devices. Sure, it may look great on a desktop, but then be all over the place when opening it from a mobile. Before sending your newsletter out to your mailing list, be sure you’ve tested it across a wide range of devices and have sent it to different mailbox carriers.

Here are just a few things to consider when starting an email newsletter. Want someone to do the leg work for you? Get in touch with our team here today to discuss our email marketing packages.

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