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working in a limited market finance tobacco etc

How to generate organic traffic in a limited market

Lack of website traffic is an issue that most business owners will come across at some point, and it can be quite deflating. This is often a big issue within limited markets such as tobacco and finance industries. With all financial advertising content having to be excruciatingly reviewed by an attorney and tobacco companies being unable to use paid advertising methods,...

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Uncover the secret to making your business safer, more productive and ready for growth…

9th September 2018 Pullman Liverpool, Kings Dock, Monarchs Quay, Liverpool, L3 4FP 9.30am Registration 10.00am Seminar 12.45pm Finish Join us for a free and informal gathering for local employers and directors to learn why your approach to employment law and health & safety is so important to your success. On the day, Peninsula will help you: Understand...

Bad Marketing just became Illegal Marketing

First of all, it’s about fucking time!  GDPR isn’t just a wake-up call for those engaged in the prehistoric practice of cold-calling, it’s a clarion call to those sloppy, lazy marketers that have been driving us all nuts for years. GDPR is a good thing and not just for data protection but to stop my inbox being inundated with unwanted and...

Five reasons why you should have a Good Corporate Image

[vc_row back_to_top_skin="default"][vc_column][vc_column_text]‘There's no such thing as bad publicity', a phrase often associated with the 19th century American showman and circus owner, Phineas T. Barnum, and probably one of the most idiotic clichés still loitering around the halls of colleges and universities teaching everything from GCSEs in Business Studies to MBAs. It may well have been relevant in Barnum’s time, but not...

What is Brand Salience?

I’ll tell you what it isn’t; rocket science! Brand Salience might sound complicated but in essence, it is simply the level at which a customer thinks about or notices your brand, when they are in a buying situation. Brand Salience is not the same as ‘top of mind’ awareness. Top of mind awareness is just what brands come-to-mind when buyers or users are...