10 Things Email Marketing Campaigns Need
With more than 144 billions email sent out every day, email marketing is an elite channel for business communication.
There are certain things that every email marketing campaign needs. The top 10 are:
The first component of every email marketing campaign should be a personalized email. A significant and crucial element of email marketing is relationship. Thus, you should personalize the email as much as you can if you want to get up-close and personal with your cliental.
You should find out what is the appropriate time of sending an email out. 8 pm to midnight is the prime time so every email should be sent with this in mind. An email sent during this time tends to get a lot of attention so this is something that should be incorporated in your campaign.
Give Away Something
People love a free gift and it is one of the essentials of a marketing campaign. Therefore, if you are looking to have an effective marketing campaign, try to give something for free. This will get you more subscribers and a loyal fan following.
Send Mails on Weekend
On the other hand, sending emails on the weekend is another key for success when it comes to email marketing. The margins for click through rates are high on weekends.
Long and Short Lines
Try to fill the long and short lines appropriately when it comes to email marketing. The subject line should have 49 characters and the subject line can also have 70 characters. Both of these are important when it comes to emails and something that should not be foregone.
You should also try to keep the subjects right in the email. Don’t get too overboard with writing the subject. Make sure it is something that gets your attention and something that stirs up emotion in the users.
Email is still better than Facebook and Twitter. According to statistics, of 300,000 referrals, 50.8 percent of them were reached by email as compared to 26.8 percent for Twitter and 22 percent for Facebook. This is a fact that should not be neglected. email marketing therefore is a substantial tool for reaching out to customers more than one time.
Re-Engage The Inactive Group
On the other hand, you should also try to remember and reengage an inactive group of subscribers. The list of subscribers is mostly huge. There are some participants that are inactive in your email campaigns so you must always try to start campaigns in order to get your loyal following back.
Get an Email List
Get an email list that has a list of subscribers if you want to promote a product on email marketing or want to conduct an effective email marketing campaign. An email list will tell you and give you a list of subscribers that you can reach out to. It is therefore important to get the email addresses from this list and move ahead when it comes to email marketing.
Email marketing plays a key role for any business. Moreover, the above- mentioned tips are crucial if you want to run a successful email marketing campaign.