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Doctor4U spotlight

Spotlight: Doctor 4 U

Doctor4U is an online pharmacy that distributes prescribed medicines to thousands of customers throughout the UK. The company therefore enquired about our web development service in order to design and create a complex and effective merchant system that offers multiple tools for its multitude of users that had the ability to provide an efficient sales system for its customers.

The Challenge

Doctor 4 U was an entirely new website with no previous platform. We were given a specific brief that required an online prescribed medicines ecommerce facility. This allows people who can’t or do not want to see their doctor, the ability to purchase prescribed drugs online. Several major challenges were presented as a result of this project due to the sheer volume of legal and ethical barriers surrounding the industry.

Verb was tasked with creating an online consultation form for every medicine. This form often changed dependant on the medication and dosage as well as the quantity permitted for any given drug. Verb also had to ensure the purchase was enabled only if the correct answers for a legal prescription within the UK was met. The form was then also copied to the on-site doctor for validation and once approved, stored in an internal database for regulatory measures.

The second challenge was creating a checkout that ensured anti-drug abuse procedures were met in accordance with the pharmacy commission for the distribution of online medication. This meant a plugin which detected I.P addresses, any duplicated information such as card details, addresses and names. Our system also had to check quantities purchased within the legal timeframe to re-order the same medication. As thousands of people were to use the site, we needed an automated system that understood connected payments and cross referenced them with the same patient.

The Value

We not only delivered this system, we designed an elegant website that connected with external distribution systems and stocking platforms as well as creating all the necessary authentication to ensure the site was legal and ran in an ethical manner.

The Challenge

We not only delivered this system, we designed an elegant website that connected with external distribution systems and stocking platforms as well as creating all the necessary authentication to ensure the site was legal and ran in an ethical manner.