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working in a limited market finance tobacco etc

How to generate organic traffic in a limited market

Lack of website traffic is an issue that most business owners will come across at some point, and it can be quite deflating. This is often a big issue within limited markets such as tobacco and finance industries.

With all financial advertising content having to be excruciatingly reviewed by an attorney and tobacco companies being unable to use paid advertising methods, it can be a challenge to come up with new ways to drive traffic. Don’t lose hope, it can be done! Keep reading to discover some useful tips that will help generate more traffic for your business – whether it’s a restricted industry or not.

Long tail keywords: Using long-tail keywords in your content could be the answer to your marketing prayers. Customers tend to use these when they’ve got a clear idea of what they’re looking for so use this to sell your product/service. With less competition and a higher search volume, long-tail keywords are a great way to help you rank higher organically on search engine results pages and generate traffic. Research what long-tail keywords your customers might use and incorporate this into your content.

Enticing Headlines: Your headline is the first thing a visitor will see about your blog post, so you’ve got to make sure it’s good! Make sure your headlines are intriguing and offer your visitor some sort of benefit from reading your blog.

Social Media: Whilst some industries may not be able to use paid ads to promote, organic posts on social media will still benefit your business. Use your social platforms to promote your blog posts to bring people to your site. Also, social media is one of the best ways to communicate with your customers. Use this to build up good customer relationships by answering any questions, resolving any issues and talking about your products and offers.

Develop your site structure: Once you’re starting to generate more traffic, you should really look at your site structure and make sure you have a website people will want to return to. Look at your menu structure and your linking and ensure your content is easily accessible to your customers. This will also help with new visitors as it will encourage them to explore your site and will decrease your bounce rate.

These are just a few ways that you can increase your website traffic if you work within a limited market. The key is to think organic and look at what your customers are searching for. While it might not always be instant results with organic methods, if you stick to it your website traffic will increase.

We specialise in a variety of marketing services to help generate traffic. No matter your industry, we provide results. Get in touch with our team here and find out how we can help you if you’re struggling to sell within a limited market.