First of all, it’s about fucking time! GDPR isn’t just a wake-up call for those engaged in the prehistoric practice of cold-calling, it’s a clarion call to those sloppy, lazy marketers that have been driving us all nuts for years. GDPR is a good thing and not just for data protection but to stop my inbox being inundated with unwanted and...
[vc_row back_to_top_skin="default"][vc_column][vc_column_text]‘There's no such thing as bad publicity', a phrase often associated with the 19th century American showman and circus owner, Phineas T. Barnum, and probably one of the most idiotic clichés still loitering around the halls of colleges and universities teaching everything from GCSEs in Business Studies to MBAs. It may well have been relevant in Barnum’s time, but not...
I’ll tell you what it isn’t; rocket science! Brand Salience might sound complicated but in essence, it is simply the level at which a customer thinks about or notices your brand, when they are in a buying situation. Brand Salience is not the same as ‘top of mind’ awareness. Top of mind awareness is just what brands come-to-mind when buyers or users are...
The idea that everyone can create a cheap, easy, instant business solution such as a website sounds too good to be true, and that’s because it is. There are tons of self-build site providers out there, and it’s tempting to think that designing and building your own website is a cheap and easy alternative to a professional doing it for you,...
Did you know that Google’s search algorithm changes and I mean a lot! So what does the Google 2018 algorithm mean and how will it affect you? There have been hundreds of both large and small updates since 2000 affecting how content climbs and falls across search engine results pages (SERPs). As marketers, we understand that a new Google algorithm 2018 is...
If you’re struggling to push traffic to your website, grow more leads, or get more clients, it may be that your ‘bounce rate’ is too high, meaning, site visitors and clients who go to your landing page ‘bounce off’, before you can convert them....
There are as many marketing firms out there as there are zombie shows on TV. Hiring one is a good decision and will often be money well spent but it can be a bit overwhelming with the options available. Finding a perfect partner to match your unique business needs can be fraught with difficulties, but Verb is here to help....
Every owner of a business wants a website that inspires visitors to make contact or buy something. This is called conversion when your lead converts to become a client. If your site has a good deal of traffic but few conversions, you need to recognise why this is happening....
