How does Marketing persuade customers?

Persuasion Marketing: How Do Marketers Persuade Customers?

Psychology is everywhere! More often than not, we don’t realise how prevalent it is. Psychology helps us to understand human behaviour, the world around us, relationships and other aspects of life. The link between psychology and marketing is evident. Psychology enables great marketers to persuade customers and understand their behaviour and is particularly useful when trying to influence consumer decision-making....

Top tips for festive social media marketing

Top 10 tips for a great christmas social media campaign

  The festive period is commencing, something which we have all been patiently waiting for. It's time to reach out to your consumers with the best social media marketing to date. Although this year may be slightly different, the festive season will still be one of the biggest periods for booming online sales. With consumers already browsing online for Christmas gifts,...

Best Christmas Adverts of 2020

Best Christmas Adverts in 2020

With just five weeks to go before Christmas is officially here, all the big brands have begun to broadcast their best Christmas adverts for 2020. Christmas adverts in 2020 typically kick off the festive feeling for many Brits. They signal the festive period has begun and it is acceptable to tuck into your first of many Christmas treats. The broadcasting of...

affiliate marketing

How to become a successful affiliate in a fast-growing market

The affiliate industry is one of the fastest-growing branches of marketing and is highly profitable for both the brand and the affiliate. With the market becoming saturated with influencers and product promotion, why is now the best time to become an affiliate? What is an affiliate? The term ‘affiliate’ itself covers a broad range of individuals; an affiliate can be an Influencer,...

Stevenage Challenge

Genius marketing campaign by Burger King the ‘Stevenage Challenge’ makes Stevenage FC world-famous

Last week, fast-food chain Burger King was praised for their ingenious marketing campaign. 'The Stevenage Challenge' saw League 2 side Stevenage become FIFA 20 Career Mode’s most used team. Burger King sponsors Stevenage FC, beginning their sponsorship of the fourth-tier team at the beginning of the 2019/20 season. The Stevenage Challenge Burger King launched the campaign aiming to transform the relatively unknown...

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