Now 2020 has come to an end, out with the old and in with the new has never been more relevant. Last year, people and businesses had to adapt quicker than ever before. And as always in periods of dramatic change, technology and designs trends have to reflect the needs of the customer. Last year saw new innovate ways to approach...
Psychology is everywhere! More often than not, we don’t realise how prevalent it is. Psychology helps us to understand human behaviour, the world around us, relationships and other aspects of life. The link between psychology and marketing is evident. Psychology enables great marketers to persuade customers and understand their behaviour and is particularly useful when trying to influence consumer decision-making....
The festive period is commencing, something which we have all been patiently waiting for. It's time to reach out to your consumers with the best social media marketing to date. Although this year may be slightly different, the festive season will still be one of the biggest periods for booming online sales. With consumers already browsing online for Christmas gifts,...
With just five weeks to go before Christmas is officially here, all the big brands have begun to broadcast their best Christmas adverts for 2020. Christmas adverts in 2020 typically kick off the festive feeling for many Brits. They signal the festive period has begun and it is acceptable to tuck into your first of many Christmas treats. The broadcasting of...
With 5 billion Google searches every day, online reviews to discover new businesses, products and services are increasing daily. The reality is customers trust Google reviews; in fact, 92% of shoppers rely on reviews to help them decide whether or not they should make a purchase. Google reviews are quick and easy and can be extremely important to any business looking...
The affiliate industry is one of the fastest-growing branches of marketing and is highly profitable for both the brand and the affiliate. With the market becoming saturated with influencers and product promotion, why is now the best time to become an affiliate? What is an affiliate? The term ‘affiliate’ itself covers a broad range of individuals; an affiliate can be an Influencer,...
Last week, fast-food chain Burger King was praised for their ingenious marketing campaign. 'The Stevenage Challenge' saw League 2 side Stevenage become FIFA 20 Career Mode’s most used team. Burger King sponsors Stevenage FC, beginning their sponsorship of the fourth-tier team at the beginning of the 2019/20 season. The Stevenage Challenge Burger King launched the campaign aiming to transform the relatively unknown...
Are you not seeing the results you want from your digital marketing strategy? If you are looking for a sign that your digital marketing strategy needs an overhaul. You should check out our list. One of the biggest signs that your digital marketing strategy is falling flat is if you aren’t seeing the results you want or expect from your campaigns....
