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Bad Marketing just became Illegal Marketing

First of all, it’s about fucking time!  GDPR isn’t just a wake-up call for those engaged in the prehistoric practice of cold-calling, it’s a clarion call to those sloppy, lazy marketers that have been driving us all nuts for years. GDPR is a good thing and not just for data protection but to stop my inbox being inundated with unwanted and...

Five reasons why you should have a Good Corporate Image

[vc_row back_to_top_skin="default"][vc_column][vc_column_text]‘There's no such thing as bad publicity', a phrase often associated with the 19th century American showman and circus owner, Phineas T. Barnum, and probably one of the most idiotic clichés still loitering around the halls of colleges and universities teaching everything from GCSEs in Business Studies to MBAs. It may well have been relevant in Barnum’s time, but not...

What is Brand Salience?

I’ll tell you what it isn’t; rocket science! Brand Salience might sound complicated but in essence, it is simply the level at which a customer thinks about or notices your brand, when they are in a buying situation. Brand Salience is not the same as ‘top of mind’ awareness. Top of mind awareness is just what brands come-to-mind when buyers or users are...

Google 2018 algorithm, what does it mean?

Did you know that Google’s search algorithm changes and I mean a lot! So what does the Google 2018 algorithm mean and how will it affect you? There have been hundreds of both large and small updates since 2000 affecting how content climbs and falls across search engine results pages (SERPs). As marketers, we understand that a new Google algorithm 2018 is...