The current Covid-19 pandemic is transforming the world. As society changes with the world, we have now turned our attention towards creating a ‘new normal’. Society’s perspective has been changed due to the pandemic, and now the way that we interact with our customers and audiences must change with it, and this is where content marketing comes in. Now, more than...
Branding is essential to a business because of the overall impact it makes on your company. Your branding is what helps you distinguish yourself from competitors and allows consumers to know what to expect from you as a company. It can change the way people perceive your brand, increase awareness, and help to drive new business. In this blog, one...
Search engine optimisation is a vital digital marketing tool that is used to make your website more visible on search engines such as Google to increase traffic and create more opportunities to convert prospects into customers. Not only is SEO useful for bringing more people to your website, but by perfecting methods and procedures on your website, you can position...
New client relationships, business growth, and profit are all pivotal to developing your business, and in 2020 it is time to optimise your opportunities. The current pandemic doesn’t have to affect your ability to market your business, in fact, being inactive in the market can be the worst mistake you can make. It is far better to adapt your marketing strategies and...
With websites, the main goal is to attract the correct traffic to your website by ranking highly on search engine results pages, like Google. Getting to the top of Google requires a lot of time and effort, especially without the use of Google Ads, and it won’t just happen overnight. Getting to the first few pages of Google search results...
Creating a brief for your website can be tough, especially if you do not know where to start. We have years of experience in this market and we understand how difficult it is to communicate exactly how you want your website to look and how you want it to work. Here at Verb marketing, we have put together a guide to...
Outsourcing is the process of contracting out business functions and processes to third party providers. An expanding number of businesses are seeing the increasing benefits of using this approach. Businesses commonly outsource legal, HR, and accounting tasks to other providers and new business development is no different to this. With the increase of brands outsourcing new business development tasks to third...
It’s the start of a new decade and all brands should be looking to regenerate their company with some creative thinking that adds a fresh aspect to the brand. But the question is, where should they start? Today’s millennial world As we enter this new decade, we must acknowledge that this could be the most important time for B2B marketing as the...
