With just five weeks to go before Christmas is officially here, all the big brands have begun to broadcast their best Christmas adverts for 2020. Christmas adverts in 2020 typically kick off the festive feeling for many Brits. They signal the festive period has begun and it is acceptable to tuck into your first of many Christmas treats. The broadcasting of...
With 5 billion Google searches every day, online reviews to discover new businesses, products and services are increasing daily. The reality is customers trust Google reviews; in fact, 92% of shoppers rely on reviews to help them decide whether or not they should make a purchase. Google reviews are quick and easy and can be extremely important to any business looking...
The affiliate industry is one of the fastest-growing branches of marketing and is highly profitable for both the brand and the affiliate. With the market becoming saturated with influencers and product promotion, why is now the best time to become an affiliate? What is an affiliate? The term ‘affiliate’ itself covers a broad range of individuals; an affiliate can be an Influencer,...
Last week, fast-food chain Burger King was praised for their ingenious marketing campaign. 'The Stevenage Challenge' saw League 2 side Stevenage become FIFA 20 Career Mode’s most used team. Burger King sponsors Stevenage FC, beginning their sponsorship of the fourth-tier team at the beginning of the 2019/20 season. The Stevenage Challenge Burger King launched the campaign aiming to transform the relatively unknown...
Are you not seeing the results you want from your digital marketing strategy? If you are looking for a sign that your digital marketing strategy needs an overhaul. You should check out our list. One of the biggest signs that your digital marketing strategy is falling flat is if you aren’t seeing the results you want or expect from your campaigns....
Your business’s overall success can be dependent on having an effective affiliate marketing program. That being said, 63% of businesses still believe that their biggest challenge is generating leads and traffic to their website. To combat that alarming stat though, 70% of all companies are committed to increasing their lead generation budget to expose their brand and products to find new...
What is rebranding? Rebranding is the development or creation of a new corporate look and feels for an already established company. The most common goal of rebranding is to revitalise the brand and make it feel more modern and stay in touch with their customers. This process can include the changing of a company’s logo, name, visuals, packaging, and any other touchpoints of...
Keyword research is the bread and butter of any SEO agency. Understanding the many factors that determine what keywords to target is a huge part of any SEO strategy and it's arguably the biggest factor affecting how much money you can generate from organic search. If you're blindly aiming for keywords that you haven't analysed, there's a big chance you're...
