Your business’s overall success can be dependent on having an effective affiliate marketing program. That being said, 63% of businesses still believe that their biggest challenge is generating leads and traffic to their website. To combat that alarming stat though, 70% of all companies are committed to increasing their lead generation budget to expose their brand and products to find new...
What is rebranding? Rebranding is the development or creation of a new corporate look and feels for an already established company. The most common goal of rebranding is to revitalise the brand and make it feel more modern and stay in touch with their customers. This process can include the changing of a company’s logo, name, visuals, packaging, and any other touchpoints of...
When it comes to SEO, keywords are vital, and applying an effective approach to finding the right keywords for your site will help drive organic traffic from search engine results pages (SERPs). It is important to recognise your keywords as they are the foundation for all your other SEO practices, making it very worthwhile to ensure that your keywords are...
Facebook marketing is key to extending the online reach of your company. During this blog, we are going to reveal how it works, how to get started, and the advantages and disadvantages of Facebook marketing compared to other techniques. In the competitive social media marketing landscape, Facebook marketing offers an opportunity for brands to get their message across to the right...
We are now right in the middle of the year 2020. A year nearly all of us wouldn’t have expected to play out as it has, with COVID-19 at the centre of everything happening not only in the UK but around the world. As Head of Design here at Verb Marketing, I want to discuss how projected graphic design trends...
Optimising your eCommerce SEO audit can be challenging. And is one of the most difficult tasks when it comes to SEO. Especially if you’re dealing with large multilingual online stores. Smaller retailers can also face these challenges, even if they are operating and selling their products in a single country. It can be difficult enough to cover the basics of an eCommerce...
One of our graphic designers, Rob, talks about the importance of having a professionally designed logo and all the ways it can benefit your business. What is a logo? A logo, in theory, is a very simple thing. It is a visual symbol that is made up of text and imagery. However, a logo has a big role in the business it...
The current Covid-19 pandemic is transforming the world. As society changes with the world, we have now turned our attention towards creating a ‘new normal’. Society’s perspective has been changed due to the pandemic, and now the way that we interact with our customers and audiences must change with it, and this is where content marketing comes in. Now, more than...
