social listening

Using Social Listening To Your Advantage

Social listening refers to the activity of analysing posts in real time on social media around a specific subject. This can be done on bigger platforms such as YouTube and Facebook, to smaller platforms such as independent blogs and forums. Social listening is used in both B2B and B2C to gain a greater understanding of what’s going on with their competitors...

top marketing trends for 2019

Top Marketing Trends for 2019

Video Marketing Looking back at recent years, we think that video marketing shows great potential in 2019. A report by Animoto in 2017 showed that 64% of customers made a purchase after watching a branded video on Facebook. Many users of social media are influenced more by videos as opposed to traditional ads when making a purchasing decision. This is most likely due...

wordpress plugins

7 WordPress Plugins you need to try

Plugins play a vital role in wordpress websites, as they can make or break them. Quality plugins can help you effectively and efficiently run your site. Here are 10 plugins that have been tried and tested by some leading marketers. Just Writing Just Writing is a great plugin that simplifies copywriting on your site. This plugin introduces key features such as paragraph styling...

optimise your landing pages

How to Optimise your Landing Pages

Landing pages can be a great marketing tool – if they’re being optimised correctly, that is. It can be a time-consuming process, but if you stick at it you should see results. Here are just a few things you should consider with your landing pages to get the most out of them. Look at your conversion rate Generally, landing page conversion rates are...

affiliate marketing

What is Affiliate Marketing and how does it work?

Affiliate marketing has had a huge impact on the marketing industry and is something many of us come across every day without even realising it. Shopify defines affiliate marketing as an ‘online sales tactic that lets a product owner increase their sales by allowing others targeting the same audience – “affiliates” – to earn a commission by recommending the product to others’. I’m...

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