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optimise your landing pages

How to Optimise your Landing Pages

Landing pages can be a great marketing tool – if they’re being optimised correctly, that is. It can be a time-consuming process, but if you stick at it you should see results. Here are just a few things you should consider with your landing pages to get the most out of them. Look at your conversion rate Generally, landing page conversion rates are...

affiliate marketing

What is Affiliate Marketing and how does it work?

Affiliate marketing has had a huge impact on the marketing industry and is something many of us come across every day without even realising it. Shopify defines affiliate marketing as an ‘online sales tactic that lets a product owner increase their sales by allowing others targeting the same audience – “affiliates” – to earn a commission by recommending the product to others’. I’m...

social media marketing

How effective is social media marketing?

Very. Businesses are endeavouring to connect with audiences in more ways than ever before across a range of social platforms, as competition increases and our attention spans decrease (down to 8 seconds according to some). Every day users scroll through a whopping 300 feet of content (yes, someone measured it) giving your brand a very small window of opportunity in...

Marketing Boring Stuff

There’s no point in pretending, some products are more boring than others. There; I’ve said it. A HEPA filter is an essential item these days, it takes away all the nasty stuff out of the carpets and wotnot, stuff you didn’t even know was there in the first place. Essential but not very interesting A video game however, that makes you feel...

content marketing

How to put the Marketing back into Content Marketing

Content marketing has grown in popularity over the last few years and has become an integral marketing technique for many businesses. The Content Marketing Institute defines it as ‘a strategic marketing approach focused on creating and distributing valuable and consistent content to attract and retain a clearly defined audience’. Content marketing is a great marketing method – if it’s been...

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