News

What is Brand Salience?

I’ll tell you what it isn’t; rocket science! Brand Salience might sound complicated but in essence, it is simply the level at which a customer thinks about or notices your brand, when they are in a buying situation. Brand Salience is not the same as ‘top of mind’ awareness. Top of mind awareness is just what brands come-to-mind when buyers or users are...

Google 2018 algorithm, what does it mean?

Did you know that Google’s search algorithm changes and I mean a lot! So what does the Google 2018 algorithm mean and how will it affect you? There have been hundreds of both large and small updates since 2000 affecting how content climbs and falls across search engine results pages (SERPs). As marketers, we understand that a new Google algorithm 2018 is...

Free Consultation