Video Marketing Looking back at recent years, we think that video marketing shows great potential in 2019. A report by Animoto in 2017 showed that 64% of customers made a purchase after watching a branded video on Facebook. Many users of social media are influenced more by videos as opposed to traditional ads when making a purchasing decision. This is most likely due...
So, you’re spending hours writing detailed, inspiring content, but it’s not getting the views it should. We understand how frustrating this can be, which is why we’re giving you three useful tips to help you drive traffic to your content. 1.Advertise your content If one of your main goals is to get people seeing your content and you have a budget...
Plugins play a vital role in wordpress websites, as they can make or break them. Quality plugins can help you effectively and efficiently run your site. Here are 10 plugins that have been tried and tested by some leading marketers. Just Writing Just Writing is a great plugin that simplifies copywriting on your site. This plugin introduces key features such as paragraph styling...
What happens if you've used up your existing contacts? How do you reach wealthy clients that are difficult to contact? This session will cover how you can use other peoples networks and contact to get the business you desire....
With over 2 billion active daily users, it’s no surprise that many businesses are wanting to jump on the bandwagon and get their name out there using Facebook Advertising. It’s a surprisingly simple concept, however with more businesses than ever before using the platform for marketing, it’s not as easy as it used to be to get your ads converting....
Landing pages can be a great marketing tool – if they’re being optimised correctly, that is. It can be a time-consuming process, but if you stick at it you should see results. Here are just a few things you should consider with your landing pages to get the most out of them. Look at your conversion rate Generally, landing page conversion rates are...
Affiliate marketing has had a huge impact on the marketing industry. We come across marketing every day, without even realising it. What is affiliate marketing? Shopify defines affiliate marketing as an ‘online sales tactic that lets a product owner increase their sales by allowing others targeting the same audience – “affiliates” – to earn a commission by recommending the product to others. I’m...
Every business is trying to connect with audiences in more ways than ever before. Across a range of social platforms, as competition increases and our attention spans decrease (down to 8 seconds according to some). Everyday users scroll through a whopping 300 feet of content (yes, someone measured it) giving your brand a very small window of opportunity in which...
