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wordpress plugins

7 WordPress Plugins you need to try

Plugins play a vital role in wordpress websites, as they can make or break them. Quality plugins can help you effectively and efficiently run your site. Here are 10 plugins that have been tried and tested by some leading marketers. Just Writing Just Writing is a great plugin that simplifies copywriting on your site. This plugin introduces key features such as paragraph styling...

optimise your landing pages

How to Optimise your Landing Pages

Landing pages can be a great marketing tool – if they’re being optimised correctly, that is. It can be a time-consuming process, but if you stick at it you should see results. Here are just a few things you should consider with your landing pages to get the most out of them. Look at your conversion rate Generally, landing page conversion rates are...

affiliate marketing

What is Affiliate Marketing and how does it work?

Affiliate marketing has had a huge impact on the marketing industry.  We come across marketing every day, without even realising it. What is affiliate marketing?  Shopify defines affiliate marketing as an ‘online sales tactic that lets a product owner increase their sales by allowing others targeting the same audience – “affiliates” – to earn a commission by recommending the product to others. I’m...

social media marketing

How effective is social media marketing?

Every business is trying to connect with audiences in more ways than ever before. Across a range of social platforms, as competition increases and our attention spans decrease (down to 8 seconds according to some). Everyday users scroll through a whopping 300 feet of content (yes, someone measured it) giving your brand a very small window of opportunity in which...

Marketing Boring Stuff

There’s no point in pretending, some products are more boring than others. There; I’ve said it. (its marketing stuff). A HEPA filter is an essential item these days, it takes away all the nasty stuff out of the carpets and whatnot, stuff you didn’t even know was there in the first place. Essential but not very interesting A video game, however, that...

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