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content marketing

How to put the Marketing back into Content Marketing

Content marketing has grown in popularity over the last few years and has become an integral marketing technique for many businesses. The Content Marketing Institute defines it as ‘a strategic marketing approach focused on creating and distributing valuable and consistent content to attract and retain a clearly defined audience’. Content marketing is a great marketing method – if it’s been...

working in a limited market finance tobacco etc

How to generate organic traffic in a limited market

Lack of website traffic is an issue that most business owners will come across at some point, and it can be quite deflating. This is often a big issue within limited markets such as tobacco and finance industries. With all financial advertising content having to be excruciatingly reviewed by an attorney and tobacco companies being unable to use paid advertising methods,...

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Uncover the secret to making your business safer, more productive and ready for growth…

9th September 2018 Pullman Liverpool, Kings Dock, Monarchs Quay, Liverpool, L3 4FP 9.30am Registration 10.00am Seminar 12.45pm Finish Join us for a free and informal gathering for local employers and directors to learn why your approach to employment law and health & safety is so important to your success. On the day, Peninsula will help you: Understand...

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