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Verb Marketing / News  / Spotlight: DMF Wakefield

Spotlight: DMF Wakefield

DMF Wakefield is an online platform that provides and sells over 5000 consumables for a range of workshop services. The company required an e-commerce platform to be developed. It needed a customer portal for their service department, an ecommerce facility for their body shop consumable arm and a quote system for their garage equipment and compressor business.

The Challenge

The workshop installation section of the business required a portal. This portal was to move their entire maintenance and calibration services onto a digital network, allowing engineers and customers to have all their documentation for all workshop equipment online. This meant all paper based documentation needed to be created into a fillable form and then converted into a PDF.

As each customer also needed their documentation placed automatically into their panel, so we needed to create a path from when the engineer filled in the form to then arriving into their unique portal. Finally, all customer needed to physically sign their documentation, so it would verify the engineer’s work.

The Solution

Verb was able to generate an online form that had pre-assigned criteria to know whether you were an existing or new client, we then create a module that located customers based on address and ID. This allowed us to find the client, to locate their portal and then connect it to the submit button at the end of each form. Once all the forms were built, we created a module for digital ‘wet’ signatures.

With the form process in place, we had to create an admin and client portal for every customer and staff member. The portal enabled staff to view all historical data such as engineer notes, calibration documents and all signed forms. The customer could search via date and also add their own documentation in order to assist the engineer in any way.

The ecommerce solution that was provided had over 5000 products on the site. IT consisted of most high level Magento features. We had to create an advanced filtration module as there were so many products.

The Value

The added value created was by pushing the business online. National sales became more realistic with the ecommerce store, the portal allowed all engineers and sales reps to promise a better service which increased customer retention and upsold their service to successfully compete with other major competitors. 5000 of their stocked parts became available to buy online, generating 25% increase in new revenue and 30% increase in repeat custom.