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Verb Marketing / News  / Spotlight: Millennium

Spotlight: Millennium

Millennium Pharmacy required a platform that allowed prescribers and practitioners the ability to purchase selected cosmetic medicines site and complete all the legal requirements in an automated fashion. They also wished to provide a platform that had a ‘wet signature’ facility on a digital form for prescriptions and individual customer discounts that could change per products from the CMS.

The Challenge

Millennium wanted a new platform that allowed the client the ability to sell online. The site would be closed to the public and only available to selected people. Each order would have to come with a prescription from the relevant person. That order was then purchased by a secondary person who needed the initial data from the first prescription.

Verb was tasked with not only creating this data migration process, we also had to enable the customer to view their specific prices based on their relationship, purchase power and credit with our client. As that person may have multiple addresses for both billing and delivery.

As this platform was only open to people with the access and ability to purchase or distribute prescriptions the system had to be encrypted on every page and allow each prescriber the ability to store their prescriptions, records, data, order history and have pre-set delivery and billing addresses for the multiple outlets they may need to send medication to. That would also all have to be automatically exported to our client for their records.

The Solution

Once all the back-end, option driven aspects of the platform was built we still had to manage to create a very friendly user experience ‘store’ that made purchasing, ordering and prescribing seem easy, slick and fall under the new corporate image the client had expressed.

Once each order had been made, the validation period was next. Our team had to ensure that each prescription was digitally submitted, signed for, and then sent to both the prescriber and practitioner.

The Value

Essentially, we had created a platform that allowed nurses, doctors and pharmacists the ability to automate 80% of their work as a result of generating a legal prescription from selecting medicines into a shopping basket. This meant, hours of time for high cost individuals was saved each day, allowing each user to more effectively manage their business and become more reliant on our clients system, therefor raising sharp increases in new and repeat users.