Fall in love with your website again. Time for a Website Refurb?
Back in the day, you were ahead of the curve if your company had a website, unfortunately, those days are long gone. Your website is an investment in any future achievements your business may get, and having a solid online presence is not an option, it’s a must. Your website is the method by which you will achieve your business goals whether that is generating more leads or making customers happy. With that in mind, it’s time for a website refurb.
So how can you tell if your site needs an overhaul?
These days your business doesn’t just need a website, it needs a website that is designed well, easy to navigate and engaging meeting the needs of your business and your customers.
According to research, more than 76% of people rate the credibility of a business based on their website design.
10 reasons it may be time for your business to get a website refurb
According to business insiders, over 21% of searches through Google are done on a mobile device, with more than 50% when local searches are counted. In the U.S. a massive 25% of users only access the internet through a mobile, meaning if your website isn’t optimised for mobiles, it’s time to re-design.
User experience can make or break a business, and if you don’t want to lose your share of the market, you need to adapt and optimise to the latest trends in mobile browsing.
You’re still using Flash!
If your site still uses Flash, it’s a guarantee you are out of step, Flash is finished and has been for over 5 years. iPhone and iPad do not support it, and Google, Bing and Yahoo can’t even read it, making it a rubbish choice search engine optimisation. On top of that, users have to install a plugin (the latest version) to see it, which is a pain. Flash is difficult to use, build and sustain.
Low Search Engine Rankings
Algorithms on leading search engine providers have been transformed over the years, and if your rankings are low on any given search engine, it’s a sure sign that you need to update. Previously, it was vital for SEO to pad out your content with as many keywords as you could think of. Now, with Google’s Hummingbird update, these days, it’s more about novel, high-quality content on your site.
If your site content wasn’t created with current SEO developments in mind, or it’s hidden inside Flash elements or images, you guessed it, it’s time for an update.
Visitors Not Hanging Around or Not Converting?
There are some really good web analytics indicators to let you know if your current site is not performing as it should, such as a high bounce rate, low time spent on site and low average pages per visit.
Similarly, if you want a good ROI from your website, but you’re not getting conversions, it’s probably time to reconsider your website design taking your target audience and objectives into consideration. By taking into consideration your audience and your objectives before you design and while working with your chosen development team, you will almost certainly see an upsurge in both leads and traffic.
If It Looks Outdated…
Web design developments change swiftly, and if your site is even a few years old, it might have started to look out of date. These days, it’s all clean design and straightforward navigation. If your website is a chaotic mess, it’s time for a new design.
According to a recent study, 93% of those asked, said that sites with high-quality designs can be trusted and are more dependable because it’s central to your business that consumers and prospective customers trust you, and a high-quality re-design can make this happen.
Having a super-fast loading site not only ensures your customers stay, but that they also have a good site experience. KISSmetrics recently stated that 47% of consumers have expectations that a web page will load in 2 seconds or less, and a whopping 40% of will ditch a site that takes more than three.
You are jeopardising any customers or potential ROI, if your site is sluggish, meaning they will give up and leave, plus you will also damage your search engine ranking. There are so many ways a developer can up your speed, and yes, it may be time to redesign.
Outgrowing Your Site
Your business will change and develop over time, meaning a site that did its job in 2009 may not in 2018. If you don’t have ‘calls to action’, your navigation is too long, or site visitors have difficulty finding pages or relevant content, odds are you’ve got too big for your site, which is a good thing, but time to design anew and grow yours some more!
Brand Positioning or Messaging Has Changed
If you’ve changed your brand’s position or message, then that might not be reflected by your current site and as your site is one of your most significant assets, it’s important to get it right. First impressions count and the first view a potential client will have of your brand. If the look or ‘feel’ of your website doesn’t align with your target audience and current message, redesign, so it does.
Content Updates Are Hard
Content management systems (CMS) have developed constantly over the years, and today, with the use of code there just isn’t an excuse for not using one to manage easily and simply your site content. For many reasons, it’s key to keep your content pertinent, which means you have to be able to edit it or pay a web developer to edit the code when you have a site using a CMS, you’re the governor. If you can’t do this easily it’s time for a new site.
Renovating your website in a CMS is a sound move that will really empower your marketing line-up.
For any of the things mentioned or even some that weren’t, if you’re ashamed to give your out URL, it’s unquestionably time to update that site!
So if you are looking to re-ignite your website with a new lease of life. Speak to Verb today. Our web design team can talk you through the process, and provide a no-obligation quote. Get in touch today.