Graham Construction have been operating in England since 1985, with an extensive history in Scotland stretching back to the 18th century. Over this time, the company has been involved in projects across all of the UK, working for clients in both the public and private sectors. As they look to grow and develop the business further and pitch for more projects, they wanted to redesign their corporate collateral, including tender documents and corporate presentations so that they are reflective of the profile of the company.
First of all, Verb looked at the corporate documents that Graham Construction had previously been using to communicate with clients, suggesting that we should design templates for tender documents as well as slide decks and document templates for use in corporate presentations.
We then worked closely with the teams at Graham Construction that were involved in the bidding process for new projects to ensure that the designs for the tender documents contained all the aspects that would be required when submitting a tender for a new project. We created a template with clear sections that could be edited quickly so that it could be tailored to each new project, while still containing all relevant information. We also created a video marketing package, designed to showcase the latest construction project, which is the development of the Cheshire Horseshoe Bus Station. The video is designed to show the scale of the project, as well as the progress achieved over the timeline of the development. This was delivered in 1080p, so that it is HD ready and can be used across different media, including the website, for display at events and to be shown to clients.
By creating the corporate documents for Graham Construction, we were able to provide their teams with materials that were reflective of the history and expertise the company had gained over many years working on high level projects across the UK and Ireland. By creating templated solutions for their tender and corporate presentations, we allowed the employees at Graham Construction to save time when bidding for a project or putting together a client presentation without losing any relevant content and while maintaining the high standards expected.
The video marketing package showcases their newest project in a brief but comprehensive and engaging way, delivered in a way that allows use across multiple channels, increasing the reach and longevity of the materials.
Graphic Design, Web Design
February 3, 2018