Situated in the centre of the Liverpool ONE retail and leisure complex, the prestigious Hilton Hotel asked us to create a number of bespoke advertising campaigns for them, designed to modernise their existing corporate image and included advertising banners promoting upcoming events, key card offers and advertisements, in-house restaurant offers, business cards and promotional material.
Verb was fully aware that Hilton’s global brand guidelines had to be adhered to and any promotion be commensurate with Hilton’s image. The work consisted of a range of advertising materials from posters, leaflets, and promotional cards etc. We began by conducting market research, regarding the demographic of the Hilton’s clientele allowing us to provide a much more detailed understanding for the client of what they would require to achieve the best results.
The team was asked firstly to create large-format (6ft) vinyl outdoor banners to promote tribute acts, the PIMA restaurant and other promotions at the hotel. The banner design text and graphics had to flow through to the additional material Verb was asked to create; business cards, key cards and flyers were created in accordance with Hilton Hotel’s strict guidelines to aid a number of campaigns verb delivered.
To promote the hotel, the outdoor banners and digital street billboards were placed in prominent positions around Liverpool city centre.
The result was a modernisation of current and new artwork, bringing a fresh approach to their advertising whilst making sure the style and content considered the hotel’s clientele and the hotel’s needs.
July 4, 2017