Verb’s challenge with Invisible Wounds was to create a highly accessible website for a specialist support service charity. Invisible Wounds work with survivors of trauma providing high quality services and support. The previous website was not only dated visually, but its structure was not flexible for the needs of the charity so Verb were tasked with rolling out a newly established online brand identity. In addition to this we were asked to become responsible for IWs event management programme and fundraising campaigns.
The website has three main audiences: Service Users, Supporters and Employees. Through meetings with Invisible Wounds, a new website architecture was developed that organised more coherently the website sections, making it easier for users to navigate and find information more relevant to them. This structure also allows for future development and updating of the site as an ongoing process, in addition to this, a wireframing phase helped establish the structure of individual pages and how the content needed to be presented. As a significant percentage of the service users suffer from a disability of some degree, accessibility was a high priority for the site. Verb ran accessibility tests on hues and tints, font sizes and styles to ensure the website was as user-friendly as possible. Verb also took on responsibility for the addition and upkeep of all forms of social media and increasing brand awareness in a saturated market, and has linked up with several partners to develop IW’s profile in the charity sector.
Because the site now works as a fundraising tool, showing people clearly how to fundraise, volunteer or donate, site traffic has increased by over 150% and seen the donations to the charity raise by over 200%. Verb also event managed the Standing Tall Gala Dinner held at the prestigious Mere Resort in Cheshire raising awareness and over £50000 for Invisible Wounds.
July 10, 2018