10 Tips You Need to Know Before You Start Your Website
The 21st Century business realm is transforming at a dramatic pace, and the only edge the digital warriors have over the brick and mortar titans is internet. Nonetheless, to become a part of this fast-paced technology controlled era, and stand out in a cluster of competition, business-owners and firms need to start a website.
A website can help gain the online presence you need to survive in the market, and sell your products or services – locally and globally. However, most people are unfamiliar with some of the significant things they need to oversee, before they start a website.
1. The Aim:
A website needs a vision, before you actually decide to set it up. Decide what is your website actually going to carry forward, for example, is your website going to sell your products, or just show your online presence. Make sure your aim is going to be beneficial for you and it should help you catch as many visitors as possible.
2. Do Your Research:
Make sure to visit similar websites like your own, in order to get a fair idea of how your competitors are dealing with your customers, and what additional services you can introduce to come on top. You can also learn from past mistakes and success stories of your competitors. A good primary and secondary research will definitely help you start off on the right foot.
3. Define Your Target Market:
One of the most important things you need to consider is your target audience i.e. the people you are going to sell your products to. Make sure to keep your target audience precisely according to your product, for example, if you are selling a baby product, aim at mothers who are expecting or have babies already. Once you have defined your target market, promoting your website and its products will become much easier.
4. Pick a Domain Name:
Your domain name is what sets you apart from your competitors. Make sure m to choose your domain name wisely, as it is a long-term investment and will define your brand name in the long run.
5. Layout and Design:
The layout and design of your website needs to be engaging and according to the idea your business is following, or the products your business is going to sell. Try to come up with a consistent, yet meaningful layout for your website. Don’t overdo or underdo it – make it seem simple, yet professional.
6. Plan Pages and Content:
Plan what kind of pages you want to add to your website, for example, FAQ’s, a blog section, services and about us etc. Moreover, you need to plan the content you want to add on the pages, or better yet, get it done by a professional.
7. Make Use of SEO:
Search Engine Optimization or SEO is a tool, which can help your website appear on the top of search results from different search engines, and increase the number of clicks – as well as the number of sales you make. Incorporate as many SEO strategies as possible in order to gain its maximum benefits.
8. Insert Images:
Then, you need to add some engaging pictures over your website, which needs to be according to the services you are rendering or the product you are selling, for example, if you are selling a health guide, a few fruits would be nice!
9. Build a Logo:
One of the most important things you need to consider is a business logo. A business logo can help prospects identify your brand name and your product, and this promotes the customer loyalty you gained through your services.
10. Test Your Website:
After you are done with the above mentioned tips, make sure to run the bug tests one last time. This seals the deal and makes your website is protected and good to go!
Having a website can help you prove your metal and your worth to your prospects; however, without following a proper website start-up, it is impossible. In order to get more ideas about a website, visit www.verbmarketing.co.uk and find out everything you need to know!