3 Things To Do Every Month To Boost Your Conversion Rate
Getting your conversion rate up can be a difficult job, and many marketers stop working on improving it once it’s increased. This is a dangerous habit to fall in to, as your conversion rate can plummet and you’ll struggle to get it back up again. Here are a few tasks you should be doing regularly to both maintain and boost your conversion rates.
- Track your conversions that lead to a sale
Taking the time to understand your customers buying cycles can be a huge help in improving conversion rates. Go through your content with a fine-tooth comb and find what it is that’s making your visitors convert. For example, look at what landing pages get the most conversions and think about why. Do they have a different design, contain videos, or different call-to-actions? Whatever it is, find out what’s working well and use it to your advantage.
- Prove to your visitors why they should convert with you
Before buying with you, your new customers are going to investigate your business and ensure you’re trustworthy. Make this simple for them by having the information readily available on your site. The sooner they find out how reliable you are, the sooner they’ll make a conversion. For example, if you’re trying to get people to subscribe to your mailing list, tell them about your thousands of happy subscribers.
- Constantly track your PPC campaigns
If you’ve invested in PPC or paid social campaigns, you want to make sure that it’s working. Even if you’re getting great results, don’t just leave it as it is. Constantly review your campaigns and look for areas that can be tweaked and see if your results improve.
These are just a few tips on how you can boost your conversion rates and keep them as high as you can.