Spotlight: Trade Garage Equipment
As part of our marketing consultancy retainer, we were asked to develop a strong sales strategy for Trade Garage Equipment. We believed that arming the 65 sales reps across the UK with the correct sales literature would be the strongest method for increased turnover. We proposed to design a range of brochures covering the 4 major sections of the business. The directors approved this and the work began.
We faced various difficulties and obstacles including the design and creation of a 150-page brochure with brand-new and completely original content. Verb had never delivered such a large product before that required a vast amount of content creation and attention to detail for hundreds of different products. As well as this, we also faced problems during the communication with our client and so we were not receiving the required amount of information we needed to produce the brochure.
To avoid delaying the brochure delivery and successfully produce the bespoke brochure we turned to other methods of gaining the data we required to forward with the project. We then took it upon ourselves to outsource an experienced developer to extract all the content we would need directly from TGE’s website, avoiding the problem with communication by using flexible and effective work methods. Once we had all relevant information from our outsourced developer, we produced samples and concepts for the client which were refined and quickly narrowed down to a single design for their brochure.
Not only did we independently gather information and organise it into bespoke designs ready for content, we also created skeleton templates for the client where they could simply input the missing information in the easiest process possible. This avoided communication difficulties that we faced in the past and gave the business a clear idea of what their completed product would look like along the way.
As well as creating the 150-page brochure of original content, we also provided other brochures that featured different aspects of the business to maximise their brand awareness and company image. These four other brochures covered areas such as, lifting tools, wheel care products, MOT services as well as an effective commercial brochure that promoted the business. These marketing materials succeeded in improving the marketing strategy of the company who saw a huge improvement in their sales reputation and new clients. Trade Garage Equipment could now present their products as being high-quality and better value for money.
After designing all the marketing materials for the company, we also took care of the printing service for all the brochures we designed. TGE received an all-around design and production service that was successful in improving the quality of business, their brand awareness, sales leads and even the businesses sales reputations and strategies.
Trade Garage Equipment received over 4,000 marketing materials which have been successfully distributed to 2,500 clients since production during various promotion campaigns and PR within the company. From the professionally designed and produced brochures, the company succeeded in gaining a 150% increase in sales from 2015-2016 due to increased brand awareness and improved promotion of products; we had achieved our end goal for the company.